The 4 Most Popular Methods to Sell Your Courses Online in India

If teaching is your passion and you enjoy breaking down complex topics into simple understandable chunks, then why not turn your passion into a paying side job or even a full time job?

The variety of learning courses matches with the variety of delivery medium in the online space. Selling courses online in India has become increasingly popular, thanks to the growing demand for e-learning. So, if you are you are wondering how to sell online courses in India, here is a list of few sites where you can get started on selling your course.

1. Youtube

Youtube is perhaps the best way to sell/market courses online in India. There are three ways a course can be sold/marketed on Youtube.

Ads : The user runs ads on youtube through Google Ads. These ads are displayed to the relevant users when they play any video on the platform.
Sample Video: In this method a creator uploads few videos from his course on Youtube. In the videos, the viewers are encouraged to buy the ‘full course’ if the like the video. The links for directly selling online courses are given in the ‘comments’ section of the video.
Video Monetization – Creators often publish videos which are ‘free’ for viewers but gather ‘ad-revenue’ from youtube.

PROs

Massive User Base: YouTube is the largest video-sharing platform globally, with billions of active users. This gives you more people to directly sell courses in India or abroad..
Search Engine Visibility: YouTube is also a search engine in itself, and videos posted on the platform can appear in search engine results such as Google Search. Since Youtube can influence search engine results, it is a powerful tool for marketing or directly selling courses in India or abroad.
Brand Following: YouTube enables you to build a community of loyal subscribers who follow your channel and engage with your content. This community can become a valuable asset for your brand.

CONs

Ad Revenue Dependence: With YouTube offers monetization options, earning a significant income solely from ad revenue can be difficult. Factors like ad-blockers, changing ad policies, and fluctuating CPM rates can impact your earnings. Thus it maybe a good idea to establish an alternate stream of income with WL services such as Gibbon.
Algorithm Changes: YouTube’s algorithm is continually evolving, and changes in algorithms can affect your ability to sell courses online in India and abroad.
Limited Customization: YouTube provides some customization options for your channel and video thumbnails, but the extent of customization is limited compared to dedicated White Label platforms such as Gibbon by EduGorilla

2. White Label Portals

Companies like EduGorilla offer custom white labelling (WL) portals and apps to sell courses online in India. White Label means that the portal will essentially be ‘your’ with your custom branding and marketing integration. The pros & cons of WL portals are as follows.

PROs

Brand Image – As stated above WL products such as Gibbon, can be repleted with your own marketing material. This means that the Pages, Logos, and Banners can be customized to deliver the brand message, and values that you want, something which is not possible on marketplaces like Amazon.
Sell Different Packages – WL portals can be used to sell online courses in India in the form of video, e-books, and others. Portals like Gibbon can also be customized to deliver Daily News and Current Affairs.
Conduct LIVE Sessions – There may be times when you need to conduct a LIVE session to gather feedback from customers or for direct selling courses in India. Alternatively, you can also be an educator who wants to conduct LIVE classes with his students. In any case, LIVE Sessions is a powerful tool which is a must have for WL portals.
No Fees/Commission- Another major advantage of a WL portal is that you don’t have to pay any fees/commission to the hosting platform to sell your courses online in India or abroad.

CONs

Perhaps the only downside of choosing WL portals is the time required to customize the portal. However, that too is changing as PLUG & PLAY solutions from Gibbon can essentially create your portal in just 30 minutes!

3. Amazon

This option is only applicable if you are selling courses online in India in the form of e-books or study notes. Amazon offers Kindle Direct Publishing (KDP) program for selling books on its Kindle marketplace. Creating e-book for Amazon is a fairly simple process, and the publishing tools on Amazon (such as Page Design, Reach, Royalty) are perhaps the best one offered for self publishing. Here are the reasons why you should or should not opt for Amazon KDP to sell courses online.

PROs

The Marketing Tools – Publishing your book on Amazon makes you eligible for Amazon Ads – one of the most powerful digital marketing tool in the market to sell courses online in India. With options such as – product sponsoring, display ads, targeting, dynamic bidding, and others – running a campaign for promoting your books is relatively easy.
The Reach of Amazon – Amazon has millions of users worldwide, which means that you have more and more potential customers to direct sell courses in India. Even several established publishers such as EduGorilla Publication have their books listed on Amazon marketplace.

CONs

Royalty – KDP follows the same Royalty structure as of traditional book publishers. Meaning that despite them facing negligible charges on delivering your e-books digitally, you still have to pay 30-70% of the price for each book as Royalty. This is a major disadvantage for educators looking to sell courses online in India.
Market Restriction – As said above Amazon has a tremendous audience, but it is still not the entire marketplace for books. Unfortunately, publishers enrolling for KDP have to agree to exclusively publish their books on Amazon for a certain period of days. This means that the author cannot sell online course in India elsewhere.

4. Social Media

Although many consider social media to be just an marketing space for e-book, many actually consider use social media to actually sell courses online in India. The delivery of such e-book courses in either done by providing Google Drive Links, or by using social media apps that support document sharing such as Whatsapp.

PROs

The Audience – Social Media Apps have an audience of billions of people. A significant part of this audience use social media for at least a hour a day! Many of which actively respond to ads in their ‘feeds’.
Customer References – Social Media apps such as Instagram are the easiest way to sell your courses online in India by customer references. If people like your e-book course, they can directly share your social media page to others or ‘like/subscribe’ to your page which may attract more customers.

CONs

While social media apps are the best for marketing your course, the are the worst way to deliver the content after directly selling courses online in India. The reasons are as follows:

Unhealthy Brand Image – Delivering your courses through Google Drive links or Direct Messages develops an brand image that your business lacks the necessary infrastructure for operation.
No proper infrastructure – Social media is great for advertising but lacks integrated payment options such as Stripe for selling your courses online in India or abroad. On the other hand, WL portals have integrated payment options baked in them.

In conclusion, to sell courses online in India successfully, it’s crucial to create a comprehensive marketing strategy and wisely selecting a delivery platform for the actual product. By following these steps, you can effectively market and sell your e-book course to a wide audience.

ABOUT GIBBON

Gibbon is a Plug and Play solution offered by EduGorilla, for anyone with a skill to teach. Gibbon helps you to take your classes online and earn independently. Gibbon is Trusted by 3000+ Brands, 10000+ Institutes, 15000+ Creators and 20000+ Educators for Increasing their Revenue by 25X. It’s about time you increase yours.

All the features of Gibbon Plug & Play solution, laid out in bullet forms, are given below.