The 3 Most Popular Methods to Sell Your E-Book Courses Online

If teaching is your passion and you enjoy breaking down complex topics into simple understandable chunks, then why not turn your passion into a paying side job or even a full time job?

The variety of learning courses matches with the variety of delivery medium in the online space. For example you can sell e-books on Amazon or you can sells courses on Kobo. Similarly, you can deliver e-book courses via WhatsApp, or just use E-Mail to do so.

The chances are that you already know about the ways to sell your e-book courses, but still cannot decide on a good method to do so. That being the case, here are 3 most popular options to sell e-book courses with their pros and cons.

1. Amazon

Amazon offers Kindle Direct Publishing (KDP) program for selling e-book courses books on its Kindle marketplace. Creating e-book for Amazon is a fairly simple process, and the publishing tools on Amazon (such as Page Design, Reach, Royalty) are perhaps the best one offered for self publishing. Here are the reasons why you should or should not opt for Amazon KDP to sell your e-book courses online.

PROs

The Marketing Tools – Publishing your book on Amazon makes you eligible for Amazon Ads – one of the most powerful digital marketing tool in the market to sell e-book courses. With options such as – product sponsoring, display ads, targeting, dynamic bidding, and others – running a campaign for promoting your books is relatively easy.
The Reach of Amazon – Amazon has millions of users worldwide, which means that you have more and more potential customers to sell your e-book courses. Even several established publishers such as EduGorilla Publication have their books listed on Amazon marketplace.

CONs

Royalty – KDP follows the same Royalty structure as of traditional book publishers. Meaning that despite them facing negligible charges on delivering your e-books digitally, you still have to pay 30-70% of the price for each book as Royalty. This is a major disadvantage for educators looking to sell their e-book courses online in India.
Market Restriction – As said above Amazon has a tremendous audience, but it is still not the entire marketplace for books. Unfortunately, publishers enrolling for KDP have to agree to exclusively publish their books on Amazon for a certain period of days. This means that the author cannot publish e-book course elsewhere.

2. White Label Portals

Companies like EduGorilla offer custom white labelling (WL) portals and apps to sell your e-book courses online. White Label means that the portal will essentially be ‘your’ with your custom branding and marketing integration. The pros & cons of WL portals are as follows.

PROs

Brand Image – As stated above WL products such as Gibbon, can be repleted with your own marketing material. This means that the Pages, Logos, and Banners can be customized to deliver the brand message, and values that you want, something which is not possible on marketplaces like Amazon.
Sell Different Packages – WL portals are not just limited to selling e-book courses online in India or abroad, you can easily sell your Video Courses on it. Portals like Gibbon can also be customized to deliver Daily News and Current Affairs.
Conduct LIVE Sessions – There may be times when you need to conduct a LIVE session to feedback from the demographic you sell your e-books online. Alternatively, you can also be an educator who wants to conduct LIVE classes with his students. In any case, LIVE Sessions is a powerful tool which is a must have for WL portals.
No Royalty – Another major advantage of a WL portal is that you don’t have to pay any royalty to sell your e-book courses in India or abroad.

CONs

Perhaps the only downside of choosing WL portals is the time required to customize the portal. However, that too is changing as PLUG & PLAY solutions from Gibbon can essentially create your portal in just 30 minutes!

3. Social Media

Although many consider social media to be just an marketing space for e-book, many actually consider use social media to actually sell e-book courses in India. The delivery of such e-book courses in either done by providing Google Drive Links, or by using social media apps that support document sharing such as Whatsapp.

PROs

The Audience – Social Media Apps have an audience of billions of people. A significant part of this audience use social media for at least a hour a day! Many of which actively respond to ads in their ‘feeds’.
Customer References – Social Media apps such as Instagram are the easiest way to sell your e-book courses in India by customer references. If people like your e-book course, they can directly share your social media page to others or ‘like/subscribe’ to your page which may attract more customers.

CONs

While social media apps are the best for marketing your course, the are the worst way to deliver the content after selling your e-books online in India. The reasons are as follows:

Unhealthy Brand Image – Delivering your e-books through Google Drive links or Direct Messages develops an brand image that your business lacks the necessary infrastructure for operation.
No proper infrastructure – Social media is great for advertising but lacks integrated payment options such as Stripe for selling your e-book courses in India or abroad. On the other hand, WL portals have integrated payment options baked in them.

In conclusion, to sell e-book courses in India successfully, it’s crucial to create a comprehensive marketing strategy and wisely selecting a delivery platform for the actual product. By following these steps, you can effectively market and sell your e-book course to a wide audience.

ABOUT GIBBON

Gibbon is a Plug and Play solution offered by EduGorilla, for anyone with a skill to teach. Gibbon helps you to take your classes online and earn independently. Gibbon is Trusted by 3000+ Brands, 10000+ Institutes, 15000+ Creators and 20000+ Educators for Increasing their Revenue by 25X. It’s about time you increase yours.

All the features of Gibbon Plug & Play solution, laid out in bullet forms, are given below.