With the advancement of technology and innovation, online classes have become very popular. People who cannot afford to attend the physical classrooms are moving towards online coaching classes and academies. So, teachers have a better opportunity to create and manage their online courses with ease. Gibbon of EduGorilla helps you in getting this done. Those who wish to mark the presence of their online courses must create a Facebook page to increase their reach. Facebook page creation is one of the best ways to promote your coaching classes online by posting solutions for different problems that students may come across.
Facebook is one of the most popular social media platforms in the world. If you have already had teaching experience in the traditional physical classroom in the past, you might have noticed that all of your students have a Facebook account. If you have them on your network, contact them and tell them about your online classes. In addition, you can target the potential students through Facebook using demographics, better content and posts related to your classes. Through Facebook pages, you can target people and display ads to them. Facebook will allow you to market your online courses to a greater extent.
The steps to make an efficient Facebook Page for your online coaching classes are below.
Step 1 – Create Your Facebook Web Page
- If you already have a Facebook account and are the administrator of your online academy, then login into your account. You will find a drop-down menu in the upper right-hand corner. It will bring up a menu. Select “Create Page”.
- Then, you have to select the type of page you want. Select the option related to your coaching academies like Institution or Organization.
- Now, you have to narrow down the category from the given options. Select the option that fits your academy.
- After that, you need to select a name for your page. Enter the name of your online academy, and your Facebook page will be live.
You have to take care of a few steps before you promote your academy page to students and parents. Those steps are below.
Step 2 – Add Pictures
- Facebook allows you to add images and customize your academy page. Take advantage of this to get attention for your page.
- Add pictures to your page to make it look professional. There is a perception that pages without pictures are unfinished or even dead. So, create a better image for your page.
- The first picture will be the profile picture. It will become a thumbnail image and appears in every post and comment. So, select a picture that makes your coaching academy visible to everyone.
- The second image will be the cover page picture. It is a large image and goes across your Facebook page. Use a photo that suits better in the landscape format.
Step 3 – Add Description
- Facebook allows you to write a few words about your academy. Leaving the description part empty conveys no message about your institute to the visitors.
- Don’t make the description too complex or wordy. Make it as catchy and crispy as possible. It will help followers in getting some brief information about your academy. Also, it will let them know the purpose of your page.
Step 4 – Manage Your Administrators
- Most academies have people who maintain their Facebook pages. It can be any person who looks at the issues related to your Facebook page.
- You have to log into your account and click on the Edit Page to add administrators. After clicking on this, you will find options that allow you to manage administrator settings.
- You can add users and set permissions for them. You can have one or two administrators post and manage content on your Facebook page when you are out of the office.
Step 5 – Attract Followers
- Once you have created a Facebook page and added pictures and descriptions, it’s time for you to attract followers.
- There are many ways to do this. Content and news spread rapidly through the community on Facebook.
- If your academy has a tight community, it can accumulate followers more quickly than expected.
How To Promote Your Facebook Page?
Once you have created your page, you can go forward. Before inviting friends or students to your Facebook page, share some posts. Tell the world why you have this page. After posting some blogs, you can think about promoting your Facebook Page.
- Use the network you have. Invite your friends and students to like your page. You can turn them into brand ambassadors that will help you establish credibility.
- Make your presence on the Facebook page. Post something online regularly.
- Keep your Facebook Page up to date. You can create posts twice or thrice a week. Post dates of your upcoming courses. Share photos from the educational events you have attended. Post content related to your coaching classes or academy only. Create engaging content to incline your students with the page.
- If you are also active on other social media platforms, tell your followers about your Facebook Page and ask them to follow.
- Send an informative email if you have an email list of your previous students or potential students.
- Interact with e-learning groups on Facebook. Share your content by joining them.
- Create Facebook ads. You can use it as an advertising tool after trying all the ways that I have mentioned above to promote your page. You can use the Facebook page to gain active leads and promote your upcoming courses.
Facebook is an essential tool and one of the marketing strategies to promote your online business. Everyone is creating a Facebook page to promote their classes. You might have been late to Facebook, but it doesn’t mean that you have missed everything. Get started with your Facebook page and promote your business in every possible way. Gibbon of EduGorilla is a great way to create and manage your online academy or coaching classes. You will get advice from the experts of Gibbon, and you will not expect that it can happen in such a short span. But everything is possible with Gibbon.
ABOUT GIBBON
Gibbon is a Plug and Play solution offered by EduGorilla, for anyone with a skill to teach. Gibbon helps you to take your classes online and earn independently.
- Gibbon gives you the ability to conduct & record LIVE classes, host unlimited video courses, provide online mock tests, and conduct online tests with LIVE proctoring abilities.
- Gibbon also provides you ready-made content of 1600+ Competitive, Entrance, and Academic exams from around the country.
- Gibbon helps you reach out to more students online and get a complete marketing setup.
- We have helped more than 3000 Brands, 10000 Institutes, 20000 Teachers and 2 Crore Students, transform their education and future.
Gibbon stands for “Online-Ready Teachers for a Future-Ready India”.
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