Online learning is the emerging trend in students, and why won’t it be. Online courses are relatively cheaper, are adaptable to the learner’s schedule, and can be pursued from the comfort of one’s residence.
While publishing a online course is easily, its a bit “tricky” to sell online courses in high volumes. Given below are 7 Tips on how to sell your online courses better than before.
1. Provide a ‘Good Value’
Pricing and ‘Value’ are the yardstick to grade an online course. It is true especially for the countries like India. ‘Value’ is basically what the customer thinks are the ‘benefits’ when your site offers to sell online learning course to him/her.
To boost the sale of online courses, instead of providing just e-books or just providing video lectures, try to provide both. If possible, also try to bundle in a test series like that of EduGorilla for students. Another good strategy is to send your students a hardcopy of the theory materials at their address. By including several learning media in your course you can attach a better ‘value’ to your courses, and charge a premium for it.
2. Create Several Pricing Bundles for the Course
As said earlier do include several learning media in the course but do not sell your online course as a single bundle. Instead offer several pricing bundles, with the one with all different learning media as the most priced one. Increase the number of learning mediums, and the ‘additional benefits provided’ (the elements of this list) with increment in price of the courses. In marketing this practice is called as Decoy Pricing, you can learn more about it HERE.
3. Offer Practical Assignments
Practical assignments such as case studies, projects, and quizzes can help learners apply the concepts they have learned in real-world situations. Be sure to include practical assignments in courses & and be doubly sure to mention it when you sell online learning courses.
4. Provide personalized feedback
Giving personalized feedback on assignments and assessments can help learners, and create new subscribers from “word of mouth” recommendations. “Word of Mouth” is an immensely effective technique to sell your online courses, and one that requires the minimal marketing budget. While personalized feedback cannot be delivered for each and every student, be sure to at least provide it for your ‘high paying’ students or students with the most ‘potential’.
5. Offer Access to Experts
It is an optional feature to be added to your course, but one that is worth exploring for selling online learning courses. Access to subject matter experts, guest speakers, or industry professionals can enhance the credibility and value of the course. It is also an effective feature for marketing purpose.
6. Provide Certification
Offering a certificate of completion or a recognized credential can provide learners with proof of their newly acquired skills, increasing their marketability. This in turn increases the marketability of your courses, and makes it easier for you to sell your online learning course.
7. Reward Existing Customers for Referrals
Encouraging your existing users for referring the product to their friends is almost as effect as the “word of mouth” techniques to sell your online course. The ‘encouragement’ can be discounts on the purchase of a new course, cash disbursement, gift cards, and others. In fact the technique is so popular and widely used that even ‘big’ business like PayTm, Google Pay, and others have employed it to increase their subscribers.
Perhaps the only drawback of this technique is the implementation of referrals on the portal where educators sell online courses. However, companies like Gibbon offer integrated Refer & Earn solutions to educators, which negates the sole drawback of this technique.
8. Offer ‘Free’ Content
One of the way to get prospective subscribers familiarized with your online learning course is to offer a ‘sample’ via ‘free’ material. Free Class/Content helps to sell online learning course, and serves as a proof of quality. Read more about the significance of “Free” promotions.
In conclusion, to sell an online course successfully, it’s crucial to create a comprehensive marketing strategy that showcases the value of your course. Offer free resources and preview content to generate interest and build trust. By following these steps, you can effectively market and sell your online course to a wider audience
ABOUT GIBBON
Gibbon is a Plug and Play solution offered by EduGorilla, for anyone with a skill to teach. Gibbon helps you to take your classes online and earn independently.
- Gibbon gives you the ability to conduct & record LIVE classes, host unlimited video courses, provide online mock tests, and conduct online tests with LIVE proctoring abilities.
- Gibbon also provides you ready-made content of 1600+ Competitive, Entrance, and Academic exams from around the country.
- Gibbon helps you reach out to more students online and get a complete marketing setup.
- We have helped more than 3000 Brands, 10000 Institutes, 20000 Teachers and 2 Crore Students, transform their education and future.
Gibbon stands for “Online-Ready Teachers for a Future-Ready India”.
To get started, book your free demo now.
